Our roaster, @vervecoffee, travels the globe meeting coffee farmers. They are building our global community by paying these small farms more than double the “Fair Trade” value. We had an incredible opportunity to shadow their buyer to Costa Rica in March 2019, and witnessed firsthand the effect of Fair Trade vs Direct Buy. When you make a #pourchoice and buy a cup of their coffee, you are directly supporting small businesses all over the world! This makes our coffee more expensive to us, but also allows them to have thriving businesses. And to us, that’s a movement we can proudly get behind!